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Most marketers fall into the “if it ain’t broke, don’t fix it” school of branding. The logo looks good enough, everyone likes our colors,...

In a minute, I'll share some thoughts on how to build or rebuild a good brand architecture. But for now, let's look at what makes a good...

There’s a regional grocery brand I shop at quite often – always in the store. I tried online ordering during COVID, and call me picky,...

Yeah, that fearful word. Audit. Imagine volunteering to get audited. Crazy, right? But not for your taxes. For your brand. Does the idea...